Magic And Illusion For Theatre Productions

Magic and illusion has been featured in many theatre productions over the decades and is having a revival certainly here in the UK.

One particular type of production that is utilising magic a lot is what we Brits know as Panto or Pantomime.  Every Christmas season from the end of November until the New Year theatres up and down the country present this old age tradition with productions such as Aladdin, Cinderella, Snow White and so on.

Because the stories are very magical in themselves, Panto really lends itself to magic and illusion and provides the ‘real’ magic that sometimes is missing.

Its not only Panto that features magic and illusion but major west end and broadway shows.

In recent years productions such as Ghost and Matilda have featured illusion heavily and Princess Cruises have recently produced an entire show based around magic with Stephan Schwartz entitled Magic A Do.

As I  write this, I am currently discussing a production with Disney who want to feature illusion considerably within one of their shows…how exciting.

Are you looking for a magic consultant or illusion consultant?  Visit my consultancy page or drop me a line to discuss your project.


How Much Does A Magician Or Illusionist Cost To Hire?

How Much Does A Magician Or Illusionist Cost?

So how much does a magician or an illusionist cost?  Good question and not as simple as being able to give you an off the shelf price.

There are so many factors that come into play and elements you might not have considered……such as the type of magician or illusionist you require, whether you are looking for small scale or big scale, whether you require something customised or bespoke, where the event is going to take place in relation to the base of the illusionist or magician, how much kit will needed to be transported, how big is the team if booking a large scale illusion show or is it just the magician or illusionist himself?

As you can see there are a lot of factors to consider but for now lets assume you are looking for something in your own country or relatively near to where your event will be held and nothing needs to be customised.

Firstly you need to decide on what type of magician or illusionist you require.  Typically they are categorised in the following ways:

Close up magician who will typically entertain around the tables and to small groups in a mix and mingle fashion.

A Cabaret magician or mind reader who will entertain all your guests at the same time with a one person show.

An Illusionist performing anything from smaller illusions right up to huge set pieces that you’d typically find in Las Vegas.

Next there’s how long you require?  A close up magician will typically perform for 2-4 hours depending on the amount of people to entertain, whereas a cabaret magician and mind reader will entertain with a show anywhere from 10 to 15 minutes up to the more standard 45 to 60 minutes, or a time slot that works well for the client and event.

With an illusionist show they will typically perform anything from a 5 minute act up to a full evening show anywhere from 30 minutes to 90 minutes…..90 minutes by the way is a LOT of kit to carry for an illusionist and quite often longer illusion shows will be balanced with not only illusions, but magic and audience interaction and participation.

Next how good are they, what are there client reviews and testimonials like?  Are they bog standard and run of the mill or do they have a very good profile, have they been on TV or even do they have celebrity status?  Naturally this factor will play a significant part in how much they cost.  Of course if they have celebrity status then you’d naturally expect to be paying way more.

Typically a good close up magician would charge anything from around £4-600 upwards to in the region of around £1k if they’re really good and well respected and then £1.5k upwards if they have profile and work higher end events.

A good cabaret magician or mind reader would be in the region of £1-2k with those working at the higher end being upwards of this.

An illusionist would be charging at a minimum of £2-2.5k for something smaller scale, around £4-6k for something mid sized but still big and £10k upwards for very large scale.

Of course like in any industry, you pay for what you get and there will be cheaper options and more expensive options.  Its’ a bit like buying a car…you can buy a Skoda or you can buy a Ferrari.  Both will get you from A to B but both will give you and your guests a very different impression along the way and in some instances can have a negative impact on you and your event if price is the only factor that is being considered.

So there we go, although not a definite off the shelf answer, hopefully this guide gives you an idea of what you can expect to pay for an illusionist, mind reader or magician.

Thanks for reading!



Why You Should Be Using A Magician At Your Trade Shows

A trade show is the one place where a business can get access to so many potential clients regardless of how big they are on a face to face basis and level playing field.

Potential clients that perhaps have been very difficult to get close to previously via calls, emails or telephone.

The question is how do you get these prospects to stop by your stand?  Attempting to get their attention with so many others all trying to do the same thing can be a challenge, however there is a way to not only grab their attention, but hold it and even qualify them, all while being thoroughly entertained and wowed at the same time!

Magic and illusion is a powerful marketing tool that when utilised right can generate a lot of interest for a brand.

Magic is a powerful hook.  It’s a powerful  vehicle to deliver a company’s information in an exciting and amazing way.

There are many types of magicians that will offer a trade show service, however it is important that someone with experience in this field is chosen.

Many magicians will simply offer to perform tricks and entertain passers by which is all well and good and can be entertaining, however that’s not going to educate or inform these potential prospects and isn’t going to generate quality leads.

An experienced trade show magician will not only entertain, but will educate and inform about the brand, its products and services and deliver this in a fun and entertaining presentation.

He/she will write a custom script that will tie in any key messages and phrases appropriate to the brand which will be weaved in and around the magicians magic.

This presentation would then be delivered over and over again throughout the day, building crowds each time informing and educating before qualifying.

This gives the company a number of potential clients all educated about the product or service that are ready and willing to talk to the sales team.

This is such a powerful way to generate new clients and even get back past clients that have been lost.  No other method allows a company to generate so many qualified leads at a trade show.

In addition to presenting smaller magic with a key message weaved in, there is also the possibility of revealing a particular product in a magical way.  This could be the climax at the end of the presentation which works well for new product presentations.

One particular presentation that I did for a air filter company involved taking all the components of their unique filter and placing them into a custom illusion that I designed.

Those components then ‘magically’ turned into the filter which worked incredibly well.  This educated and informed the prospects about the filter step by step in a visual and entertaining way and the process behind why it was so unique.

At the end they were able to look, touch and analyse the product knowing exactly why it was beneficial for them to have..

Image from behind of Magician Sean Alexander generating leads at a trade show


Illusions For Concerts

Yesterday I sRod-Stewartaw Rod Stewart live in concert in my home city; Norwich.  The show was fantastic and at 73, Rod did great and is still full of energy performing for well over 2 hours to a packed house.

The production was pretty straight forward and was very much about the music, which one would expect from such an artiste.

It occurred to me though while watching him that there was no additional production in terms of ‘something else’ in addition to the music.

Rod simply walked out on stage at the start of his first set, which I felt could have been so much of a ‘moment’ had the producers been a bit clever with this.

A magical entrance would have heightened the whole atmosphere and audience reactions ten fold had Rod suddenly appeared from nowhere.  Don’t get me wrong the audience went thrilled to see him; however it could have been heightened!

Many great artistes utilise grand illusion within their concerts very well which adds another dimension to the production in addition to ‘wow’ moments.

Some of the biggest names in music have been very clever with this concept, artistes such as Michael Jackson, Madonna, Justin Timberlake, Usher and such.
MJ Spiker
In addition to their grand entrances, many utilise illusions throughout the show.  MJ was renowned for this, he would do many illusions and one that sticks in my mind is being locked inside an upright steel coffin with a set of huge spikes ready to impale him inside.  Once the spikes had been pushed through, the sides would open to show that he had vanished.  He would then immediately re-appear on a crane for the start of Beat It……The crowd went nuts!

I’ve been fortunate to have consulted on many live productions and it’s always great to be given the opportunity to get creative and come up with unique ways of incorporating illusions into live shows.

Check out my consultancy page if this is something you are looking to do.


Christmas Party Magician

It’s that time of year again for the Christmas party celebrations and you’re looking for something that will leave your colleagues totally amazed and talking about long after the party has finished.

Having something a little different for your office party by adding a touch of sophistication while amazing and amusing with unique and a breath taking blends of magic, astonishing psychological mind games and incredible illusionist skills really will take your party this year to another level AND be one that is remembered long after by your colleagues and guests.


I have various options available from world class close up magic and mind reading; ideal for your early drinks reception and sit down meal, to an after dinner mind reading show that will leave your guests dumbfounded and even a world class grand illusion show for those that want nothing less than big and spectacular.

December is the busiest time for professional Christmas magicians and illusionists so don’t leave it till the last minute if you want to make your Christmas party a magical one!

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